Content Offers: Our #1 Secret for Getting You Leads
Content Offers from Reboot Marketing
99% of buyers don’t make a purchase on the first interaction with your brand. In fact, it takes between six and eight touches with the customer before they become a viable sales lead.
How do those interactions happen? Content offers are one way.
See an example of our work
‘The Business of Starting’ is a new online course designed to help budding entrepreneurs launch their first business. In accordance with the buyer’s journey, the course needed an awareness stage offer for prospects at the top of the sales funnel--a good fit for the program, but not yet ready to buy. We designed a free, comprehensive e-book to complement the course and get early-stage customers into our marketing pipeline.
Start creating content offers today
A content offer is a useful piece of content you make available to your audience in exchange for one valuable thing: their contact information. You provide value through excellent content, and in exchange you receive the ability to follow up with them in the future.
Content offers can take many forms, including:
- Buyer’s guides
- White papers
- Online courses
- Free demos
- And nearly any other type of content you can think of!
There’s one catch: the content offer needs to provide real value that’s specifically made for your target buyer. That’s where we come in.
We craft engaging, information-rich content offers that correspond to the various stages of your buyer’s journey: the awareness, consideration and decision stages. Each piece of content should align with a particular stage and provide the kind of information a buyer in that stage is seeking.
Let’s say you run an e-commerce shop selling snow skis. Here’s an example of a content offer that would be appropriate for each phase of your buyer’s journey:
(The buyer is beginning to explore an interest in your niche)
An infographic demonstrating the proper skiing stance for each skill level
(The buyer is browsing products and services in your niche)
An e-book outlining the various types of skis and who they’re best for
(The buyer is narrowing down which product to purchase)
A side-by-side comparison of your skis and your competitors’ that demonstrates you’re the best choice
By pairing valuable information with the appropriate context, we’ll create content offers that reel your leads in closer and closer to the sale.
Ready to use content offers to start reeling in the leads? Click below to schedule your free consultation!