Down The Funnel

Conversion Paths from Reboot Marketing

When someone visits your website, what do you want them to do? Are you trying to get them to download an e-book, watch a video, buy a product?  Is your website built in such a way that visitors are encouraged and rewarded when they follow your desired path?

A conversion path is a strategically designed process that moves a website visitor from a casual viewer to an active lead or customer for your retail store. A good path includes calls-to-action, landing pages, thank you pages, and follow up drip emails. Without these tools in place, you’re missing opportunities on a daily basis.

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see an example of our work

RedTeam Security Consulting had developed a highly informative e-book, but wasn’t using it as a lead-generation tool on the company’s website. We developed a conversion path offering the e-book download in exchange for a lead’s email address. In the first 30 days of the offer being live, new leads from the website jumped a whopping 150%.

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Get Started with Conversion Paths on Your Website

Do you know how many of your visitors are converting into paying customers? It’s a vital metric to understand and improve on. When you implement conversion paths with Reboot Marketing, our goal is to increase conversion rates and sales over time.

Here’s how we improve the website conversion rates for your retail store:

  • Get a conversion specialist to audit your website
  • Get custom conversion paths designed for your existing and new offers
  • We create your calls-to-action, landing pages, thank you pages, and drip campaigns
  • We hold a monthly review session to analyze conversion rates and create a plan for improvement

Ready to get serious about improving your sales funnel? Click below to schedule your free consultation!

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Additional Resources On This Topic

11 Marketing Must-Haves For A High-Converting Website

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